Behind the Scenes: Flor de Caña Distillery & Co.
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Behind the Scenes: Flor de Caña Distillery & Co.
Topic: Behind the Scenes at Flor de Caña
Guest: Mauricio Solorzano (Flor de Caña Global Brand Ambassador)
What You’ll Learn: Mauricio will take us a guided tour of the renowned Nicaraguan distillery’s & the company’s past, present, and future. Learn what makes Flor de Caña unique and how it has become one of Latin America’s best-known rum brands.
Quick History:
This story began 1875 when Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy, risked everything by leaving behind his family and the comforts of the old continent to travel to the exotic country of Nicaragua.
Initially, he invested in a shorter and safer steam boat route through Nicaragua to transport passengers and goods from the East Coast of the US to the West Coast during the height of the California Gold Rush. The route was a huge success, but when news broke about the construction of the Panama Canal and the U.S. coast-to-coast railroad, Alfredo Francisco knew it was time to set out on a new adventure.
In 1890, he found the perfect setting for the Flor de Caña distillery at the base of the San Cristóbal volcano, the tallest and most active volcano in Nicaragua. The fertility of its surrounding lands, the enriched water and the hot volcanic climate proved to be instrumental in forging the rum’s unique and distinguished character.
Through its 130-year history, the brand, the company and the family have lived through a plane crash, a civil war, nationalizations, hyperinflation, fires, hurricanes, earthquakes and volcanic eruptions.
Throughout all this, and against all odds, the company has also been able to remain a family business for five generations: Only 3 in 10,000 family businesses make it to the 5th generation!
About Mauricio Solorzano:
Born in Nicaragua in April 1964. Earned a degree in Public Relations in Costa Rica. Mauricio has worked for Flor de Caña Rum for more than 20 years and is currently the Global Brand Ambassador. This position has allowed him to represent the brand in more than 30 countries, introducing thousands to the world of super premium rums and sharing with pride the Flor de Caña story.
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