9/15 – Launching a brand & adapting in a crisis
9/15 – Launching a brand & adapting in a crisis
Topic: Launching a brand & adapting in a crisis
Channel: Tiki by the Sea
Host: Peter Nevenglosky – Co-Founder Tiki by the Sea
What You’ll Learn: Tiki Tuesday Talks series is a weekly session at 3 ET / 12 PT / 9 GMT with some of the best in the business – education, cocktails and some fun.
During this session, Ten To One’s Founder Marc Farrell will explore what it’s like to build a disruptive brand during equally disruptive and turbulent times. Marc will discuss the inspiration for creating Ten To One, which began with a desire to challenge consumer expectations and elevate the conversation around the category. He’ll also discuss how things have shifted with the business since the advent of Covid, and where he and his team have been forced to quickly react and pivot to secure new innovative pathways for the business.
About Tiki by the Sea: Tiki by the Sea is a trade-focused educational and immersive cultural experience into the culture, spirits, and drinks of the Tiki era.
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