3/23 – Industry Rum Rebels
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Topic: Behind the scenes at Flor de Caña. Brief: Mauricio Solorzano (Flor de Caña Global Brand Ambassador) talks about 4 key components of the Nicaraguense family company. Quick history facts: This story began 1875 when Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy, risked everything by leaving behind his family and the comforts of the old continent to travel to the exotic country of Nicaragua. Initially, he invested in a shorter and safer steam boat route through Nicaragua to transport passengers and goods from the East Coast of the US to the West Coast during the height of the California Gold Rush. The route was a huge success, but when news broke about the construction of the Panama Canal and the U.S. coast-to-coast railroad, Alfredo Francisco knew it was time to set out on a new adventure. In 1890, he found the perfect setting for the Flor de Caña distillery at the base of the San Cristóbal volcano, the tallest and most active volcano in Nicaragua. The fertility of its surrounding lands, the enriched water and the hot volcanic climate proved to be instrumental in forging the rum’s unique and distinguished character. Through its 130-year history, the brand, the company and the family have lived through a plane crash, a civil war, nationalizations, hyperinflation, fires, hurricanes, earthquakes and volcanic eruptions. Throughout all this, and against all odds, the company has also been able to remain a family business for five generations:
Only 3 in 10,000 family businesses make it to the 5th generation!
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Topic: Montanya Next Gen | Original & New Distillery Tour
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American Made with American Ingredients
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Topic: Rum - African enslavement, Taino genocide, and colonization
Guest Speaker: Kelvin Uffre - Spirits Specialist
What You’ll Learn:
I’ve worked in the beverage industry for about 17 years, starting in Dive bars to spots like the James beard award winning Maison Premiere and Olmsted. Currently I’m the Spirits Specialist for Winebow in NY, NJ and CT. I oversee a sales team of about 87 people. My role is mainly to educate, critically analyze new potential brands and create sales strategy.
I’m a Dominican immigrant how came here at age 5 and became a citizen at age 11. Because of my experience being brown in majority white industry my story is from the perspective of constant subjugation, subordination and having to push twice as hard to make it where I am today.
I recently wrote a historical feature on the white supremacy of the spirits industry which interrogated how white supremacy controls what stories are told and how. It draws a historical thread from producer to cocktail bar.
When I teach about spirits I always try to teach from a cultural framework as much as possible, it’s my belief that those that suffered the oppression that gave birth to the spirits in the first place should be the authors and storytellers of those experiences.
We cannot talk about rum with out talking about African enslavement, Taino genocide and colonization. Experiencing spirits outside of the very white Sommelier framework is important to me as it doesn’t suit most spirits.
3/23 – Industry Rum Rebels
Topic: Industry Rum Rebels
Guests:
Martyna Halas:
Martyna is a freelance journalist, content writer, and musician. She is a women’s rights activist and mental health advocate, currently contributing to HealthyPlace.com and Are We Europe magazine. She was also the Rock 4 Choice festival organizer in Ireland in 2017, which preceded the country’s historic abortion referendum.
Privately, she enjoys craft beer and is always on the hunt for a Cabernet Franc. She discovered vintage rum thanks to Rene and is often accompanying him to spirits events and distilleries as a photographer. Their recent business trip to Grenada, The Caribbean, inspired her to create their new website TripsAndTaste.com (currently being updated).
Rene van Hoven:
Rene is an F&B teacher, international wine & spirits judge, and a vintage rum collector known as Rene’s Rarities. He has contributed articles to magazines such as More Than Drinks, Whisky Passion, and Rum Porter. Rene also published a book entitled “Journey To Above The Clouds,” which documents his study of Zacapa Rum and their Guatemala facilities.
He is a recurring guest at various spirits festivals and competitions, where he gives rum masterclasses and offers visitors a chance to taste rarities from his private vintage collection. Some of the most notable worldwide events include Miami Rum Renaissance, Michelangelo South Africa, and the German Rum Festival in Berlin.
What You’ll Learn:
Female empowerment and gender equality continue to be a hot topic worldwide. One of the last few macho industries that are finally catching up is the rum world.
Female master blenders are on the rise, so it’s safe to assume that rum production is no longer a boys-only playground. That’s where our book comes in: we’re here to tell the stories of the best female master blenders in the rum industry and celebrate their achievements.
Introducing Joy Spence as the first female Master Blender in 1997 revolutionized the rum world and the entire spirits scene. Ironically, research tells us that women are better equipped to handle this job as they are naturally better tasters than men.
Therefore, it’s about time to take them more seriously. This book aims to give them the attention they deserve.
Each chapter will focus on a different master blender and the brand they represent. The reader will learn about their upbringing, education, and journey towards the top of the ladder in the rum-making process. We will also highlight their struggles and perseverance in reaching their goals, as it can’t be easy to be the only woman in a male-dominated world.
We want this book to be visually engaging, so we hope to use promotional pictures and photos from private archives (childhood, first steps, behind the scenes). The aim is to give the readers a feeling as if they know the ladies personally.
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