Topic: A Sip of Knowledge with Peggy Noe Stevens

Hosts: Liz Rhoades, Lew Bryson & Martin Duffy

What You’ll Learn:  Join a trio of drink industry veterans in weekly conversation on whiskey, spirits, distilling, marketing and the current state of the drink industry. This week, Peggy Noe Stevens joins the group.

Peggy Noe Stevens in both career and personal life has devoted herself to 30 years of hospitality, entertaining and developing spirit brand destinations. A Master Bourbon Taster who is also a certified etiquette, image and professional speaker, she produces one-of-a-kind experiences for both people and places. Because of her signature style, expertise and creativity, she is retained by companies to seek out the strategic essence of image and brand culture and was inducted into the
2019 Bourbon Hall of Fame and 2020 Whisky Magazine Hall of Fame for those efforts. Her approach conveys powerfully targeted brand messaging through environments while building confidence, self-awareness and professional presence in people.

About the Hosts: 

• Liz Rhoades, former research scientist for DIAGEO, distilling consultant, spirits writer for The Whiskey Wash & presenter.
• Lew Bryson, former managing editor for Whisky Advocate Magazine for 20 years, whiskey author, beer/whiskey writer and presenter.
• Martin Duffy, former DIAGEO Master of Whisky for the Midwest, DIAGEO Reserve Brand Ambassador for The Republic of Ireland, North American Brand Representative for Glencairn Crystal.