Did you know many of the rums we buy are sourced from third party companies that purchase rum in bulk from distilleries all over the world? This has been practiced for centuries, and no company has been doing it longer than E&A Scheer in Amsterdam. During this livestream, you’ll get a glimpse into E&A Scheer HQ, plus an in-depth conversation with Carsten Vlierboom (CEO & Master Blender) & Niels Benschop (COO).

Livestream will take place: Zavvy.co

Date: May 13th, 2020

Time: 1pm PST / 4pm EST / 9pm BST

Topic: Sourcing Rum with E&A Scheer BV

Guest Speakers: Carsten Vlierboom (CEO) & Niels Benschop (COO)

About Carsten Vlierboom
After graduating from one of the top Hotel Management Schools in the world, my destiny was to provide great service to guests staying at fine hotels, but my career took another path. Military service brought me to the Dutch Air Force, into logistics, and from there I moved into Pharmaceutical wholesale until a headhunter suggested my talents were needed with a family company they knew. I walked into E&A Scheer 25 years ago and found a great Rum company and the Spirits industry which has kept me smiling ever since. Now I get to provide users of bulk Rum with great service in supplying custom made Rum blends every day of my working life.

About Niels Benschop
A proud father of two who loves to balance my passion for food and drinks with an active lifestyle. As a food and spirit enthusiast, it is my worst fear is to run out of new taste and flavour experiences. Having worked in the food industry for most of my career, I now get the chance to work for an icon in the rum industry, E&A Scheer, as Chief Commercial Officer. As I am very new in the Rum world, I am eager to get to know the people, products, and stories that drive the business and of course try creating new history.

Picture by: CocktailWonk

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Published by: Zavvy.com
Author: Federico Hernandez
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