Every week, Will Hoekenga features the producers, distillers, and industry insiders who are leading the emerging category of American rum forward.
From in-depth rum education, to Q&As, to “behind the bottle” deep dives, and more — each weekly livestream gives you a chance to learn from the people behind one of rum’s most rapidly evolving categories.
Upcoming Livestreams
Topic: Making Cane Juice Rum: The Basics and Beyond Guest: Jonny Ver Planck (Distiller) Brief: TBA About Jonny:TBA
Past Livestreams
Growing up in Puerto Rico surrounded by his family’s business, Roberto Serrallés could scarcely avoid the rum world. But after 20 years in Puerto Rico, he moved to the United States to pursue a PhD from the University of Oregon with the hope of one day becoming a professor. He didn’t stay away from Puerto Rico for long. When his father called seeking advice on an environmental issue the company was facing, Serrallés was intrigued, and he spent the next four years consulting on a wastewater energy project for Destillería Serrallés. After completing the project, Serrallés joined the family business full time. // Info by Imbibe