Luis Cruz-Rivera and Jose Muñoz take us inside the development of Ron Artesano, the newest brand of rum from Destilería Cruz in Jayuya. You’ll learn about the unique crowdfunding model Luis and Jose are utilizing to raise money for the new brand, the production processes that make Ron Artesano stand out, what they learned from creating the PitoRico brand, and more.

• Visit Ron Artesano’s Wefunder page for more information about their crowdfunding campaign: https://wefunder.com/ron.artesano/
• Follow Ron Artesano on Facebook: https://www.facebook.com/RonArtesanoPuertoRico/