11/11 – Rum Reimagined
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Topic: Rhum J.M Distillery Tour w/ Karine Lassalle | Rhum J.M - Master Blender
Guest Speaker:
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Karine Lassalle | Rhum J.M - Master Blender
What You'll Learn: The Rhum J.M Distillery was founded in 1845 and is located in Le Macouba at the base of Mount Pelee, an active volcano on the northernmost tip of Martinique. Karine Lassalle (Rhum J.M - Master Blender) will give us a sneak peak of the famous Rhum J.M Distillery. We hope to be able to view the fermentation rooms, stills, age-ing warehouse, bottling station, and more.
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Topic: Spiribam 1 firm, 3 islands, 7 rums
Guest Speaker: Aurelie Kalifa - Export Manager
What You'll Learn: Many of us don't know that GBH is the parent company of spirit company SPIRIBAM. SPIRIBAM owns 7 rum brands that are produced between 3 islands. Aurelie, who's the Export Manager, will give us a high level introduction of her responsibilities and the companies goals in the rhum industry.
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Topic: Behind the scenes at Flor de Caña. Brief: Mauricio Solorzano (Flor de Caña Global Brand Ambassador) talks about 4 key components of the Nicaraguense family company. Quick history facts: This story began 1875 when Alfredo Francisco Pellas Canessa, a young adventurer from Genoa, Italy, risked everything by leaving behind his family and the comforts of the old continent to travel to the exotic country of Nicaragua. Initially, he invested in a shorter and safer steam boat route through Nicaragua to transport passengers and goods from the East Coast of the US to the West Coast during the height of the California Gold Rush. The route was a huge success, but when news broke about the construction of the Panama Canal and the U.S. coast-to-coast railroad, Alfredo Francisco knew it was time to set out on a new adventure. In 1890, he found the perfect setting for the Flor de Caña distillery at the base of the San Cristóbal volcano, the tallest and most active volcano in Nicaragua. The fertility of its surrounding lands, the enriched water and the hot volcanic climate proved to be instrumental in forging the rum’s unique and distinguished character. Through its 130-year history, the brand, the company and the family have lived through a plane crash, a civil war, nationalizations, hyperinflation, fires, hurricanes, earthquakes and volcanic eruptions. Throughout all this, and against all odds, the company has also been able to remain a family business for five generations:
Only 3 in 10,000 family businesses make it to the 5th generation!
About: Mauricio Solorzano Born in Nicaragua in April 1964. Earned a degree in Public Relations in Costa Rica. Mauricio has worked for Flor de Caña Rum for more than 20 years and is currently the Global Brand Ambassador. This position has allowed him to represent the brand in more than 30 countries, introducing thousands to the world of super premium rums and sharing with pride the Flor de Caña story.
Topic: 1-Year Celebration | Symphony No 3 Rum
Guests: Jaaz, Samuel, and Charles (Founders)
During the following presentation, Jaaz, Samuel, and Charles (Founders) share how they made a new brand a staple brand already in some cities of the USA.
Topic: Rhum Saint James - Memoirs
Guest #1: Donatien FERRARI - Saint James Communication Manager
What You'll Learn: Rhum Saint James - Back in 1765, The first rum distilled at “Habitation Trou Vaillant” in Martinique was exported to North America under the name of Rhum Saint James. Donatien will sharing more great stories about such a unique brand.
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Topic: Visiting Thrasher Rum Distillery | Virtual Tour
Guests: Todd Thrasher (The Main Guy)
During the following presentation, Todd Thrasher will take ys on a virtual tour thru his distillery in Washington, D.C.
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Topic: Conversations with Ron Brugal Master Distiller
Guest Speaker:
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Jassil Villanueva | Master Distiller at Ron Brugal
What You'll Learn: Jassil Villanueva has been getting a lot of attention recently as one of the youngest Maestros Roneros and the Dominican Republic’s first female Master Rum Maker. At TheRumLab we are honored to have Brugal Maestro Ronero, Jassil, join us and share her story. During our hour long discussion we will talk about her journey and career and what is means to be a Brugal Maestro Ronero.
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11/11 – Rum Reimagined
Topic: Rum Reimagined
Guest Speaker: Marc Farrell – C.E.O of Ten to ONE
What You’ll Learn: During his livestream listeners will learn the story of Marc Farrell, founder and CEO of emerging Caribbean rum brand Ten To One, which aims to challenge expectations and change the conversation around the entire category with its Caribbean-made rum blends.
Please click here to join our monthly subscription plan & view previous Livestream. Your help is highly appreciated.
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