Guest: Audrey Hands – Havana Club Global Brand Ambassador

What You’ll Learn:  Every week, TheRumLab features a member of Women Leading Rum in our newsletter to thousands of rum aficionados. Now, you’ll be able to ask each featured member questions live and learn from their experiences in rum! This week lets talk about Havana Club Cuban Rum 

About Audrey Hands
Half French, half English, I grew up in London and started working in hospitality from the age of 15, gaining experience in this sector in London, Italy and Australia; I was fortunate to be able to combine my
passions for travel (cultures & languages of the world) and bartending (working with ingredients and people at all times). After graduating in Hispanic and Portuguese studies in King’s College London, my
interest grew vastly in Latin spirits, specializing in Rum and Tequila.
My expertise was strengthened when I joined Pernod Ricard in 2014 as a brand ambassador in Australia, the following year I joined Havana Club International to work on the brand internationally.

As Havana Club Global Brand Ambassador, I focus on building awareness of Cuban rum via communication, events and education, market planning and trade advocacy strategy. I´m working closely
with bartenders and entrepreneurs in the industry, collaborating with bars around the world.

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