The story of Ron Carúpano is steeped in history, spanning more than 260 years of rum-making excellence. Founded in Venezuela, this iconic distillery has witnessed the passage of time and has become synonymous with exceptional rums that embody the spirit of the Caribbean. From its humble beginnings to its rise as a global powerhouse, Ron Carúpano has remained committed to preserving its heritage and crafting rums of unparalleled quality. Join us as we delve into the captivating history of Ron Carúpano and explore the key milestones that have shaped this prestigious brand. Be sure to listen to this podcast for more information.
At the heart of Ron Carúpano’s exceptional rums lies the art of distillation and fermentation. With a meticulous focus on crafting the perfect blend of flavors, the distillery employs time-honored techniques that have been passed down through generations. From the careful selection of the finest sugarcane molasses to the precise fermentation process, every step is undertaken with utmost precision and expertise. The result is a range of rums that showcase a harmonious balance of flavors, aromas, and complexities. Join us as we delve into the fascinating world of distillation and fermentation in Ron Carúpano, and discover the secrets behind their exceptional rums.
Aging and maturation play a pivotal role in the creation of Carúpano rums, adding depth, complexity, and character to each expression. The distillery understands the importance of time and patience when it comes to crafting truly exceptional spirits. Carúpano rums are carefully aged in oak barrels, allowing them to develop unique flavors and aromas as they interact with the wood. The specific duration of aging varies depending on the expression, with some rums spending years in the barrel to achieve the desired level of maturity. This meticulous process results in rums that boast rich caramel notes, hints of spice, and a velvety smoothness on the palate. Join us as we explore the art of aging and maturation in Carúpano rums and uncover the exquisite flavors that time bestows upon these remarkable spirits. If you want to know more, visit our podcast.
Carúpano is renowned for its diverse range of rums, each offering a unique sensory experience for discerning palates. Among the standout expressions in their portfolio is the Carúpano 21, a masterpiece that showcases the perfect balance of flavors and aromas. This exceptional rum is a testament to the distillery’s commitment to craftsmanship and precision. With its rich mahogany hue, complex notes of dried fruits, spices, and oak, and a smooth, lingering finish, the Carúpano 21 captivates the senses and leaves a lasting impression.
Another jewel in the Carúpano lineup is the Carúpano 25, hailed as the king of the distillery. This extraordinary rum is aged for a minimum of 25 years in unique barrels, allowing it to develop unparalleled depth and complexity. With its regal golden appearance and a symphony of flavors that includes chocolate, vanilla, and toasted nuts, the Carúpano 25 is a true connoisseur’s delight. Don’t miss this virtual tour of the Charanda distillery in Uruapan, Mexico, with Miriam Pacheco.
But the excellence doesn’t end there. Carúpano offers a range of other notable expressions, each showcasing the expertise and dedication of the master blenders and distillers. From the rich and velvety Carúpano XO to the vibrant and fruity Carúpano 12, every bottle is a testament to the distillery’s unwavering commitment to quality and innovation. Join us as we delve into these remarkable expressions and discover the breadth of Carúpano’s portfolio.
Carúpano’s commitment to excellence and exceptional craftsmanship has garnered international acclaim and numerous prestigious awards. The distillery’s participation in renowned rum competitions and festivals has allowed its rums to shine on the global stage.
Carúpano rums have consistently impressed judges and experts, earning a plethora of medals and accolades. These coveted awards serve as a testament to the impeccable quality and craftsmanship that defines Carúpano’s offerings. Whether it’s winning gold medals for their aged expressions or receiving accolades for their innovative blends, Carúpano has established itself as a true force to be reckoned with in the world of rum.
The distillery’s participation in esteemed competitions and festivals not only highlights the excellence of their rums but also provides a platform for sharing their passion and expertise with rum enthusiasts worldwide. By showcasing their exceptional products in these prestigious events, Carúpano has solidified its position as a distinguished rum producer with a commitment to creating extraordinary experiences.
Join us as we explore the remarkable journey of Carúpano rums, from their humble origins to international acclaim, and discover why these exceptional spirits continue to captivate the hearts and palates of rum enthusiasts around the world.
In conclusion, the conversation with Lucia and Federico from Ron Carúpano provides a fascinating insight into the rich history, exceptional craftsmanship, and relentless pursuit of excellence that defines this esteemed distillery. Through their dedication to preserving traditions, exploring innovative techniques, and creating exceptional rums, Carúpano has established itself as a true icon in the world of rum.
From their flagship expressions like Ron Carúpano 21 and Ron Carúpano 25 to the exploration of unique cask finishes and the vision for the future, it is evident that Carúpano’s commitment to quality and innovation knows no bounds. Their meticulous attention to detail, passion for the craft, and adherence to time-honored processes result in rums that are not only a delight to the senses but also a testament to the artistry of the master blenders.
The international recognition and numerous awards bestowed upon Carúpano are a testament to their unwavering dedication to producing exceptional rums. Whether it’s the gold medals earned in prestigious competitions or the praise received from rum enthusiasts and connoisseurs, Carúpano’s commitment to excellence is consistently acknowledged and celebrated.
As we delve deeper into the world of Carúpano rums, we discover a brand rooted in tradition yet constantly pushing boundaries. With each sip, we are transported to the picturesque region of Venezuela, where the sea, sun, and passion intertwine to create rums that embody the essence of their terroir.
In the end, it is the unwavering commitment to quality, the preservation of tradition, and the pursuit of excellence that sets Ron Carúpano apart. Whether enjoyed neat, on the rocks, or in a carefully crafted cocktail, every drop of Carúpano rum tells a story of passion, craftsmanship, and the true spirit of Venezuela.
Remember to visit our virtual tour of the Charanda distillery in Uruapan, Mexico, with Miriam Pacheco, or also our Podcast.
Like the majority of organizations, Covid 19 has caused 70%+ of its marketing efforts to be put on hold. The program has responded by seeking out strategic ways of doing campaigns and promotional endeavors. Now, Rums of Puerto Rico, together with TheRumLab.com, seems to have figured out a way to pull off one of the program’s key promotional initiatives called the Rums of Puerto Rico Pop-Up Tour.
The tour will visit four key cities of the US east coast with the goal of promoting (1) the premium portfolio of the rum brands produced in Puerto Rico, and (2) Puerto Rico’s national rum festival, the Taste of Rum Festival.
The pop-up tour will offer 20 rum aficionados the opportunity to participate in a 2-3 course Caribbean meal, accompanied by a guided rum tasting flight conducted by Ramon Diaz, Rums of Puerto Rico’s Brand Ambassador. Extreme safety measures will take place at each event. Guests who don’t make the list will still be able to enjoy and participate in the seminar online via live streams powered by Zavvy.co.
The US pop-up events will take place on the following dates in the following venues and cities:
One of Rums of Puerto Rico’s top priorities is communicating that rum making in Puerto Rico is serious business, governed by strict quality control guidelines. Under the supervision of the program, all Puerto Rican rums must adhere to strict legal standards: all rums must be aged at least one year, the use of white oak barrels to age the products, and the use of continuous distillation. Additional quality standards include the requirement of using only molasses to produce rum. All of these processes contribute to the style and quality for which the island’s rums are known.
For more information about the tour, visit www.tasteofrum.com or www.therumlab.com
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About Rums of Puerto Rico
Rums of Puerto Rico, a division of the Puerto Rico Industrial Development Company (PRIDCO), was created in 1948 to promote the sugar cane industry and portray the excellence in craftsmanship and dedication of all the rums manufactured in Puerto Rico. The Rums of Puerto Rico program provides marketing incentives, which are used by the brands to advertise and promote events as part of co-branding campaigns.
About The Rum Lab
The Rum Lab is a creative and production agency focused on the rum industry. The company organizes Puerto Rico’s national rum festival – Taste of Rum – in addition to the California Rum Festival, Chicago Rum Festival, New York Rum Festival, and Miami Rum Congress. Events produced by The Rum Lab attract hundreds of guests, including beverage trade professionals, rum aficionados, tourists, and local consumers. Learn more at www.therumlab.com.
RumRatings.com is set to become the leading members club for Rum enthusiasts by sending members tasting kits featuring five unique rums each quarter, and offering free shipping for full bottles. Each kit includes inaccessible and rare exclusives, as well as new brands, selected using a combination of expert curation and AI algorithms that leverage the platform’s data from 100,000+ reviews from rum consumers.
Members will also have access to monthly educational livestreams featuring industry experts and leaders from rum producers around the world. To this end, RumRatings.com has partnered with Zavvy.co, a digital content network that has quickly become a leader in online rum education. Since April of 2020, Zavvy.co has produced 170+ educational online events, virtual distillery tours, and Q&As with the brands and personalities that drive the online conversation about rum.
“Our #1 goal has been to make it easier for rum fans to engage with and learn from the people, brands, and organizations that define the world of rum. By combining that approach with RumRatings.com’s Tasting Club, people will now be able to actually taste what they’re learning about,” says Will Hoekenga co-founder of Zavvy.co. The companies will work together to produce world class virtual tastings and educational experiences in conjunction with leading rum experts.
RumRatings.com/club will be open to 200 founding members for the remainder of 2020. The club is expected to fully launch in 2021 with a limited quantity of membership spots. To learn more about the RumRatings Tasting Club visit www.RumRatings.com/club.
Co-founders Federico Hernandez and Will Hoekenga didn’t expect the platform to attract viewers so rapidly. It was originally intended to serve as a livestreaming tool at Mr. Hernandez’s national rum festivals. But when the COVID-19 pandemic forced him to cancel and postpone upcoming festivals in Chicago and New York, Mr. Fernandez simply invited beverage experts to begin using the platform from their homes instead.
Today, Zavvy.co has some of the most important & current spirits leaders doing seminars &/or hosting their own channel. These channels include:
A Spirited Conversation – Whiskey industry veterans host a weekly conversation on whiskey, spirits, distilling, marketing, and the current state of the drink industry. It’s hosted by: Liz Rhoades, a former research scientist for DIAGEO, distilling consultant, spirits writer for The Whiskey Wash, and presenter. Lew Bryson, former managing editor for Whisky Advocate Magazine for 20 years, whiskey author, beer/whiskey writer, and presenter. Martin Duffy, former DIAGEO Master of Whisky for the Midwest, DIAGEO Reserve Brand Ambassador for the Republic of Ireland, and North American Brand Representative for Glencairn Crystal.
Let’s Get Tropical – With the tiki resurgence in full swing, Let’s Get Tropical explores the evolution of its culture—and, of course, the tropical cocktails that define it. The channel is hosted by UK barman celebrity Georgi Radev and event producer Jupiter Jones. Radev is the author of the Let’s Get Tropical cocktail book and owner of Laki Kane bar in the heart of London. Jones is known for her immersive events held in bars and restaurants all over the world.
The Rum Lab – Who are the most important people and brands pushing the rum category forward right now? You’ll get to know them on The Rum Lab, where host Federico Hernandez spotlights a new leader in rum every week. Hernandez is the man behind the industry educational platform theRumLab.com and organizer of some of the world’s most important rum festivals, including the California Rum Festival, Chicago Rum Festival, New York Rum Festival & Congress, Puerto Rico Rum Festival, and Miami Rum Congress.
Cocktail Wonk – Matt Pietrek has rapidly become one of the spirits industry’s most read writers thanks to his popular blog CocktailWonk.com, along with regularly published articles in Saveur. On the Cocktail Wonk channel, he transforms the most complex and misunderstood aspects of the rum and cocktail worlds into accessible and entertaining presentations. Viewers instantly recognize the same attention to detail and knack for teaching that’s earned Pietrek multiple Spirited Award nominations from Tales of the Cocktail, including two this year.
Vino Cultura – If you’re on the path to becoming a sommelier, this Spanish language channel will get you there faster. In each livestream seminar, Javier Berberena, a Certified Sommelier by the Court of Master Sommelier, explores another topic from the world of wine. Berberena is also a Certified Specialist of Wine by the Society of Wine Educators, and a Certified Wine Educator by the Wine & Spirit Education Trust.
Other channels like the Ian Burrell – Global Rum Ambassador Show, RumCask, and American Rum Report have featured educational seminars, too.
In addition to livestreaming educational seminars, Zavvy is also helping spirits brands with the production of podcasts, content marketing, merch and online musical events.
Visit Zavvy.co to explore the platform’s upcoming calendar of online events and more.
Livestream will take place: Zavvy.co
Date: May 13th, 2020
Time: 1pm PST / 4pm EST / 9pm BST
Topic: Sourcing Rum with E&A Scheer BV
Guest Speakers: Carsten Vlierboom (CEO) & Niels Benschop (COO)
About Carsten Vlierboom
After graduating from one of the top Hotel Management Schools in the world, my destiny was to provide great service to guests staying at fine hotels, but my career took another path. Military service brought me to the Dutch Air Force, into logistics, and from there I moved into Pharmaceutical wholesale until a headhunter suggested my talents were needed with a family company they knew. I walked into E&A Scheer 25 years ago and found a great Rum company and the Spirits industry which has kept me smiling ever since. Now I get to provide users of bulk Rum with great service in supplying custom made Rum blends every day of my working life.
About Niels Benschop
A proud father of two who loves to balance my passion for food and drinks with an active lifestyle. As a food and spirit enthusiast, it is my worst fear is to run out of new taste and flavour experiences. Having worked in the food industry for most of my career, I now get the chance to work for an icon in the rum industry, E&A Scheer, as Chief Commercial Officer. As I am very new in the Rum world, I am eager to get to know the people, products, and stories that drive the business and of course try creating new history.
Picture by: CocktailWonk
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Published by: Zavvy.com
Author: Federico Hernandez
Phone: +1 513-426-8813
email us here
Current Channels available on Zavvy are:
Channel schedule to launched in the next days are:
Zavvy is currently in conversation with other industry professionals to add more channels. For more information, contact zavvy@zavvy.co